Good heart

logo & packaging

ABOUT THE BRAND

Good Heart, is a range of healthy, delicious seaweed & sesame chips, coconut chips, fruit chips, and our famous rice chips. Their health-conscious snack chip range is not only good for you but good for others too, explore our full range under products to see nutritional information and ingredients. A brand created by KD Foods, Good Heart is partnered with Feed SA allowing you to fuel your body while helping a child fuel theirs. Most children in South Africa are impoverished and go to school every day on an empty stomach.

Good Heart has decided to donate a percentage of every packet of healthy snack chips sold to Feed SA and will go towards helping feed a hungry child.

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THE BRIEF

Create a logo and packaging to represent the core meaning of the brand and that which could be used across the range of products.

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SOLUTION

I conceptualised the logo packaging. Designing a healthy approach, to represent the brand's name, core meaning and values, to visually represent what the brand stands for.